- Back to Home »
- Fast Fashion trend: How the Apparel & Footwear for SAP® Business One helps companies to run better.
jueves, 7 de abril de 2016
The primary objective of the fast fashion is to quickly produce a product in a cost-efficient manner to respond to fast changing consumer tastes in as near real-time as possible.
Fast Fashion Emphasis is on optimizing certain aspects of the supply chain in order for these trends to be designed and manufactured quickly and inexpensively to allow the mainstream consumer to buy current clothing styles at a lower price.
This has developed from a product-driven concept based on a manufacturing model referred to as "quick response" developed in the U.S. in the 1980s and moved to a market-based model of "fast fashion" in the late 1990s and first part of the 21st century.
Fast fashion has also become associated with disposable fashion because it has delivered designer product to a mass market at relatively low prices. The slow fashion movement has arisen in opposition to fast fashion, blaming it for pollution (both in the production of clothes and in the decay of synthetic fabrics), shoddy workmanship, and emphasizing very brief trends over classic style. Fast fashion has also come under criticism for contributing to poor working conditions in developing countries.
Primarily, the concept of category management has been used to align the retail buyer and the manufacturer in a more collaborative relationship.
This collaboration occurs as many companies’ resources are pooled to further develop more sophisticated and efficient supply chain models to increase the market's total profit. The fast fashion market utilizes this by uniting with foreign manufacturers to keep prices at a minimum.
Quick response method
Quick Response (QR) was developed to improve manufacturing processes in the textile industry with the aim of removing time from the production system
The concept of quick response (QR) is now used to support "fast fashion", creating new, fresh products while also drawing consumers back to the retail experience for consecutive visits.
The fast fashion business model is based on reducing the time cycles from production to consumption such that consumers engage in more cycles in any time period. For example, the traditional fashion seasons followed the annual cycle of summer, autumn, winter and spring but in fast fashion cycles have compressed into shorter periods of 4–6 weeks and in some cases less than this. Marketers have thus created more buying seasons in the same time-space.
Timing's objective is to create the shortest production time possible. The quick turnover has increased the demand for the number of seasons presented in the stores. This demand also increases shipping and restocking time periods. Cost is still the consumer's primary buying decision.
Two kinds of supply chains exist, agile and lean. In an agile supply chain the principal characteristics include the sharing of information and technology. The collaboration results in the reduction in the amount of stock in the megastores. A lean supply chain is characterized as the correct appropriation of the commodity for the product. The combination of the two supply chains is called "leagile".
Fast Fashion and Retail companies with no ERP/PLM system in place often have difficulty organizing one of the most important parts of the company, the product registration and collaborations with partners during the entire lifecycle. Organizations using solutions like Excel to manage lists of materials, tech packs and track changes will not be able to run in the Fast Fashion scenario, also put a company at risk of costly mistakes, merchandise mix among others.
Product Data Management (PDM) is the use of software or other tools to track and control data related to a particular product. The data tracked usually involves the technical specifications of the product, specifications for manufacture and development, and the types of materials that will be required to produce goods. The use of product data management allows a company to track the various costs associated with the creation and launch of a product.
Product Lifecycle Management (PLM) is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. PLM integrates people, data, processes and business systems and provides a product information backbone for companies and their extended enterprise.
Enterprise Resource Planning (ERP) business management software that allows an organization to use a system of integrated applications to manage the business. ERP software includes administration, banking, business partners, sales and marketing, etc.
PLM is designed to manage the initial product documentation and revisions until it is released for production.
ERP uses the real product created with the PDM/PLM and updated in real time by the different departments or companies involved in the processes (Purchase, sales, financial, inventory, etc)
By integrating ERP and PLM, product data are updated daily and available at any moment to be shared with the services needed to ensure accurate management across the enterprise.